There is always a lot of debate as to who is the most popular player in the NHL. Ask some and they will say Connor McDavid, others will say Auston Matthews or Igor Shesterkin. Still other may mention Sidney Crosby, Steven Stamkos or Alex Ovechkin. In any given season when you ask hockey fans who is the most popular player you may get any one of 20 different players mentioned.
We decided to look at which players were the most popular based on Google Search activity. (Full disclosure I’ve worked in Search and Digital Marketing for over twenty years). So without getting too technical, we thought we would simplify the process and see which NHL players were searched for the most in Google Search. A couple of items worth mentioning:
- we factored in all 1,122 NHL players who played at least one game in the NHL during the 2021/22 regular season.
- we looked at Canadian search activity
- we looked at search activity over the past 18 months
- we averaged the search activity based on monthly searches
- we looked at trending search activity
- data was based on actual data from Google
Top 100 Most Searched NHL Players – 2022 Edition
It’s worth mentioning that just because people searched for a player it does not necessarily indicate popularity of the player, however there is a correlation. Here are the top 100 NHLers who generated the most search activity over the past year or so.
Some observations about the list:
- Fans of the Edmonton Oilers are big Googlers as lots of Oilers players are represented (13% of the top 100 searched-for players).
- As Stanley Cup Champions, there were a number of Colorado Avalanche players represented
- The Tampa Bay Lightning as a Stanley Cup Finalist also saw strong representation within the top 100
|Player||Avg Monthly Searches|
|Marc Andre Fleury||50,000|
So there you have it, Connor McDavid of the Edmonton Oilers is the most searched for NHL player on Google. An interesting list for sure. Some of the players we thought would be higher on the list included:
- Anze Kopitar (ranked #220)
- Joe Pavelski (ranked #419)
- Matt Dumba (ranked #527)
- Miro Heiskanen (ranked #554)
- Tomas Hertl (ranked #698)
- Ville Husso (ranked #834)