Most Popular NHL Players According to Google Search

There is always a lot of debate as to who is the most popular player in the NHL. Ask some and they will say Connor McDavid, others will say Auston Matthews or Igor Shesterkin. Still other may mention Sidney Crosby, Steven Stamkos or Alex Ovechkin. In any given season when you ask hockey fans who is the most popular player you may get any one of 20 different players mentioned.

We decided to look at which players were the most popular based on Google Search activity. (Full disclosure I’ve worked in Search and Digital Marketing for over twenty years). So without getting too technical, we thought we would simplify the process and see which NHL players were searched for the most in Google Search. A couple of items worth mentioning:

  • we factored in all 1,122 NHL players who played at least one game in the NHL during the 2021/22 regular season.
  • we looked at Canadian search activity
  • we looked at search activity over the past 18 months
  • we averaged the search activity based on monthly searches
  • we looked at trending search activity
  • data was based on actual data from Google

Top 100 Most Searched NHL Players – 2022 Edition

It’s worth mentioning that just because people searched for a player it does not necessarily indicate popularity of the player, however there is a correlation. Here are the top 100 NHLers who generated the most search activity over the past year or so.

Nathan MacKinnon of the Stanley Cup Champion Colorado Avalanche

Some observations about the list:

  • Fans of the Edmonton Oilers are big Googlers as lots of Oilers players are represented (13% of the top 100 searched-for players).
  • As Stanley Cup Champions, there were a number of Colorado Avalanche players represented
  • The Tampa Bay Lightning as a Stanley Cup Finalist also saw strong representation within the top 100
PlayerAvg Monthly Searches
Connor McDavid 750,000
Auston Matthews 600,000
Sidney Crosby500,000
Evander Kane500,000
Cale Makar500,000
Carey Price470,000
Nathan Mackinnon 100,000
Nazem Kadri80,000
Johnny Gaudreau 75,000
Victor Hedman60,000
Roman Josi60,000
Igor Shesterkin55,000
Trevor Zegras54,000
Darcy Kuemper51,000
Gabriel Landeskog 50,000
Dylan Strome50,000
Mason McTavish50,000
Adam Fox50,000
Brayden Point50,000
Andrei Vasilevskiy50,000
Leon Draisaitl50,000
Alex Ovechkin50,000
Alex Newhook50,000
Duncan Keith50,000
Mika Zibanejad 50,000
JT Miller50,000
Jake Oettinger50,000
Moritz Seider50,000
Artemi Panarin50,000
Devon Toews50,000
Mike Smith50,000
Tyson Barrie50,000
Mikko Koskinen50,000
Brandon Hagel50,000
Kailer Yamamoto50,000
Jesse Puljujarvi50,000
James Neal50,000
Ryan Reaves 50,000
Pat Maroon50,000
Corey Perry50,000
Ethan Bear50,000
Bowen Byram50,000
Kevin Fiala50,000
Zack Kassian50,000
Alexis Lafrenière50,000
Darnell Nurse50,000
Jack Johnson50,000
Patrick Brown50,000
Artturi Lehkonen50,000
Jonathan Toews50,000
Troy Terry50,000
Jack Hughes 50,000
Justin Barron50,000
Rem Pitlick50,000
Brad Marchand50,000
Nikita Kucherov50,000
Patrick Kane50,000
Zach Hyman50,000
Matthew Tkachuk50,000
Steven Stamkos50,000
Kevin Hayes50,000
Ryan Nugent-Hopkins50,000
Matt Murray50,000
Tony DeAngelo50,000
Jack Campbell50,000
Lucas Raymond50,000
Patrice Bergeron50,000
Tyler Bertuzzi50,000
Alex Galchenyuk 50,000
John Tavares50,000
Brandon Tanev50,000
Jake Debrusk50,000
Nick Ritchie50,000
Cody Ceci50,000
Joe Thornton50,000
Petr Mrazek50,000
Jakob Chychrun50,000
PK Subban50,000
Blake Coleman50,000
Pierre-Luc Dubois50,000
Claude Giroux50,000
Brady Tkachuk50,000
Andrew Copp50,000
Nolan Patrick 50,000
Zdeno Chara50,000
Trevor Moore50,000
Jason Spezza50,000
Quinton Byfield50,000
Oliver Ekman-Larsson50,000
Andrew Mangiapane50,000
Taylor Hall50,000
Brendan Lemieux50,000
Jared McCann50,000
Mathieu Perreault50,000
Phil Kessel50,000
Travis Hamonic50,000
Chris Wideman50,000
Jeff Petry50,000
Marc Andre Fleury50,000
Yanni Gourde50,000
Most Searched NHL Players 2022

So there you have it, Connor McDavid of the Edmonton Oilers is the most searched for NHL player on Google. An interesting list for sure. Some of the players we thought would be higher on the list included:

  • Anze Kopitar (ranked #220)
  • Joe Pavelski (ranked #419)
  • Matt Dumba (ranked #527)
  • Miro Heiskanen (ranked #554)
  • Tomas Hertl (ranked #698)
  • Ville Husso (ranked #834)